Invest in Revenue Capacity
Capital may support new staff, additional equipment, technology, production capacity or other investments intended to help the business serve more demand.
GROWTH CAPITAL
Fund the Next Stage of Your Business With Intention
Growth capital can support the people, marketing, capacity and strategic projects that help an established business pursue the next level of opportunity.
✓Strategic projects✓Revenue-focused investment✓Scalable planning
BUILD • SCALE • GROW
GROWTH CAPITAL
Put Capital Behind a Defined Growth Plan
Growth funding is most useful when the business can explain what it is investing in, what the investment changes and how success will be measured.
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Marketing & Lead Generation
Increase visibility, customer acquisition or sales activity through a defined marketing initiative.
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Hiring & Staffing
Add the people needed to serve more customers, increase production or support a growing workload.
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New Services or Products
Launch an additional service, product line or capability that expands what the business can sell.
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Capacity & Infrastructure
Invest in systems, equipment or operational improvements needed to support larger volume.
BUSINESS FUNDING GUIDE
Business Growth Capital for Defined Opportunities and Projects
Growth capital should be connected to a specific plan. Whether the business is hiring, marketing, adding capacity or launching a service, the funding request should reflect what the project costs and what improvement the business expects to create.
Fund Marketing and Customer Acquisition
A measured advertising or sales initiative may require upfront spending before the resulting revenue is collected. Build the request around realistic acquisition costs and timelines.
Measure the Business Benefit
Growth projects should have clear milestones such as added capacity, faster delivery, increased leads, higher sales volume or another measurable operational improvement.
GROWTH WITH A PLAN
Tie the Funding to a Measurable Business Outcome
Growth can require spending before the return arrives. Before taking capital, outline what the project costs, what milestone the investment is expected to create and what happens if growth takes longer than planned.
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Define the growth initiative and total project budget
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Identify the metric that will show whether the project is working
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Leave room for normal operations while the investment ramps up
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Stress-test repayment against a slower-than-expected outcome
HOW TO THINK ABOUT IT
Turn a Growth Idea Into a Funding Plan
Specific goals make the request easier to evaluate and the outcome easier to measure.
01
Define the Opportunity
Describe the growth project, why now is the right time and what it is expected to change.
02
Build the Budget
Estimate the full cost, including related staffing, marketing, equipment or working-capital needs.
03
Review the Return
Compare the funding structure with the realistic timeline and expected impact of the growth project.
GOOD QUESTIONS TO ASK
Business Funding FAQ
What is growth capital commonly used for?
Hiring, marketing, new products or services, technology, equipment and other strategic growth projects are common examples.
Is growth funding only for large companies?
Not necessarily. The appropriate amount and structure depend on the business, the opportunity, eligibility and the available product.
Should I borrow based on projected growth alone?
Funding decisions should consider current business performance as well as projections, and the final terms should remain workable if growth takes longer than expected.
EXPLORE MORE
More Business Funding Uses
READY FOR THE NEXT STEP?
Have a Growth Opportunity You Want to Pursue?
Share the project, budget and business result you are working toward.
Funding is subject to eligibility, approval and final terms.